What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

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Diesel Zipped Jacket

Princess Charlene, Outerwear

Diesel Zipped Jacket

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 1Jun26-M1

Christian Dior Vintage Gold Necklace

May 22

May 22 Christian Dior Vintage Gold Necklace

Crown Princess Mary, Queen Sonja, Accessories, Necklace

Jesper Hovring Wrap Blouse in Red

Jul 26

Jul 26 Jesper Hovring Wrap Blouse in Red

Crown Princess Mary, Tops

Giambattista Valli Floral Printed Maxi Skirt in Red

May 1

May 1 Giambattista Valli Floral Printed Maxi Skirt in Red

Crown Princess Mary, Bottoms

Rebekka Notkin Carved Earrings in Gold

Nov 5

Nov 5 Rebekka Notkin Carved Earrings in Gold

Crown Princess Mary, Accessories, Earrings