What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

August 28, 2026

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Queen Mathilde, Accessories, Earrings

Christine Bekaert Cosmos Stud Earrings

Queen Mathilde, Accessories, Earrings

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Nov 2 Jimmy Choo Love 100 Pumps in Silver Glitter Tulle

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Crown Princess Mary, Shoes

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Nov 1 Zimmermann Natura Puff-Sleeve Lace Top

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Crown Princess Mary, Tops

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Nov 1 Zimmermann Natura Lace Midi Pencil Skirt

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Crown Princess Mary, Bottoms

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May 3 Bruun Rasmussen Diamond Pendant Earrings

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Crown Princess Mary, Accessories, Earrings, Princess Isabella

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May 24 Annikat Diamond Wing Cuff

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Crown Princess Mary, Accessories, Bracelet

Sep 2

Sep 2 LIN8 Petunia Clutch in Blue

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Crown Princess Mary, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 2 Jimmy Choo Love 100 Pumps in Silver Glitter Tulle

Nov 1 Zimmermann Natura Puff-Sleeve Lace Top

Nov 1 Zimmermann Natura Lace Midi Pencil Skirt

May 3 Bruun Rasmussen Diamond Pendant Earrings

May 24 Annikat Diamond Wing Cuff

Sep 2 LIN8 Petunia Clutch in Blue

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