What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

November 7, 2026

King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

November 7, 2026

Latest Find

Featured

Duchess of Cambridge, Shoes

Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

All tagged 1Nov25-M

Nov 2

Nov 2 Jimmy Choo Love 100 Pumps in Silver Glitter Tulle

Heaven

Crown Princess Mary, Shoes

Nov 1

Nov 1 Zimmermann Natura Puff-Sleeve Lace Top

Heaven

Crown Princess Mary, Tops

Nov 1

Nov 1 Zimmermann Natura Lace Midi Pencil Skirt

Heaven

Crown Princess Mary, Bottoms

May 3

May 3 Bruun Rasmussen Diamond Pendant Earrings

Heaven

Crown Princess Mary, Accessories, Earrings, Princess Isabella

May 24

May 24 Annikat Diamond Wing Cuff

Heaven

Crown Princess Mary, Accessories, Bracelet

Sep 2

Sep 2 LIN8 Petunia Clutch in Blue

Heaven

Crown Princess Mary, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 2 Jimmy Choo Love 100 Pumps in Silver Glitter Tulle

Nov 1 Zimmermann Natura Puff-Sleeve Lace Top

Nov 1 Zimmermann Natura Lace Midi Pencil Skirt

May 3 Bruun Rasmussen Diamond Pendant Earrings

May 24 Annikat Diamond Wing Cuff

Sep 2 LIN8 Petunia Clutch in Blue

Follow Us

About Us

Blog

Recently Added

Shop