What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 20Dec23-M

Chloé Alphabet Scallop Patchwork Leather Bag in Sepia Brown

Mar 21

Mar 21 Chloé Alphabet Scallop Patchwork Leather Bag in Sepia Brown

Crown Princess Mary, Bags

Massimo Dutti Linen Cargo Bermuda Shorts

Dec 22

Dec 22 Massimo Dutti Linen Cargo Bermuda Shorts

Crown Princess Mary, Bottoms

Arteana Augusta Slides

Dec 21

Dec 21 Arteana Augusta Slides

Crown Princess Mary, Shoes, Princess Josephine

Canopy Bay by Deborah Hutton Malibu Hat

Dec 21

Dec 21 Canopy Bay by Deborah Hutton Malibu Hat

Crown Princess Mary, Hats

Gucci GG1264S Sunglasses

Aug 18

Aug 18 Gucci GG1264S Sunglasses

Crown Princess Mary, Accessories, Sunglasses