What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

On Wednesday, Princess Madeleine met with 13-year-old Bonnie at the Royal Palace as Patron of Min Stora Dag.

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September 19, 2026

Latest Find

Featured

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 20Feb24-Max

Dinh Van Le Cube Diamant Small Bracelet in Yellow Gold

Jun 10

Jun 10 Dinh Van Le Cube Diamant Small Bracelet in Yellow Gold

Queen Maxima, Accessories, Bracelet

Gianvito Rossi Gianvito 105 Pumps in Burgundy Nappa Leather

Mar 16

Mar 16 Gianvito Rossi Gianvito 105 Pumps in Burgundy Nappa Leather

Queen Maxima, Shoes, Crown Princess Mary, Princess Ariane

Natan Ponyhair Enveloppe Clutch in Burgundy Red

Dec 1

Dec 1 Natan Ponyhair Enveloppe Clutch in Burgundy Red

Queen Maxima, Bags