What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

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Prada One-Shoulder Pleated Gown

Crown Princess Mette Marit, Gowns

Prada One-Shoulder Pleated Gown

Crown Princess Mette Marit, Gowns

Crown Princess Mette Marit, Gowns

All tagged 20Jul03

Matthew Williamson Patchwork Striped Skirt

Jan 11

Jan 11 Matthew Williamson Patchwork Striped Skirt

Crown Princess Mette Marit, Bottoms