What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 20Jul23-A

Lunatica Milano Mikado Skirt in Red

Jul 20

Jul 20 Lunatica Milano Mikado Skirt in Red

Princess Astrid, Bottoms

Gucci Dionysus Pumps in Black Satin

Jun 26

Jun 26 Gucci Dionysus Pumps in Black Satin

Princess Astrid, Shoes

Gucci Dionysus Super Mini Black Suede Bag

Jun 23

Jun 23 Gucci Dionysus Super Mini Black Suede Bag

Meghan Markle, Bags, Princess Astrid, Marie Ducruet