What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

Featured

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 20Jul25-Math

Elie Saab Flower Embellished Jumpsuit

Mar 20

Mar 20 Elie Saab Flower Embellished Jumpsuit

Jumpsuits, Grand Duchess Maria Teresa, Queen Mathilde

Sterlé Gold and Diamonds Cuff Bracelet

Jun 2

Jun 2 Sterlé Gold and Diamonds Cuff Bracelet

Queen Mathilde, Accessories, Bracelet

Natan Slingback PVC Pumps in Light Pink Satin

Jul 21

Jul 21 Natan Slingback PVC Pumps in Light Pink Satin

Queen Mathilde, Shoes