What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 20Jun22-M1

Manolo Blahnik Hangisi Pumps in Yellow Satin

Apr 17

Apr 17 Manolo Blahnik Hangisi Pumps in Yellow Satin

Crown Princess Mary, Shoes

Ole Lynggaard Winter Frost Earrings in 18K Yellow Gold and Diamonds

Sep 30

Sep 30 Ole Lynggaard Winter Frost Earrings in 18K Yellow Gold and Diamonds

Crown Princess Mary, Accessories, Earrings

Temperley London Trellis Gown in Black

May 18

May 18 Temperley London Trellis Gown in Black

Crown Princess Mary, Gowns

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Sergio Rossi Compact Clutch in Black Sequins

Sep 8

Sep 8 Sergio Rossi Compact Clutch in Black Sequins

Crown Princess Mary, Bags