What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 20Jun26-Max1

FFK Curaçao Velvet Scarf

Jun 20

Jun 20 FFK Curaçao Velvet Scarf

Queen Maxima, Princess Ariane, Accessories

Adidas Curaçao 26 Home Jersey

Jun 20

Jun 20 Adidas Curaçao 26 Home Jersey

Queen Maxima, Princess Ariane, Tops

Marni Medium Trunk Shoulder Bag in Navy Leather

Mar 23

Mar 23 Marni Medium Trunk Shoulder Bag in Navy Leather

Queen Maxima, Bags, Queen Margrethe

Jimmy Choo Abigail 100 Espadrille Wedges in Navy

Jul 14

Jul 14 Jimmy Choo Abigail 100 Espadrille Wedges in Navy

Queen Maxima, Shoes

Ray-Ban 3025 Aviator Sunglasses in Gold with Light Brown Gradient

Aug 16

Aug 16 Ray-Ban 3025 Aviator Sunglasses in Gold with Light Brown Gradient

Autumn Phillips, Accessories, Sunglasses, Queen Maxima, Queen Silvia, Princess Astrid