What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

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Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 21Apr11-Eug

Diane von Furstenberg Column Gown with Printed Fringe Sleeves

Aug 14

Aug 14 Diane von Furstenberg Column Gown with Printed Fringe Sleeves

Princess Eugenie, Gowns

Wilbur & Gussie Charlie Clutch in Red Silk with Elephant Brooch

Nov 16

Nov 16 Wilbur & Gussie Charlie Clutch in Red Silk with Elephant Brooch

Princess Eugenie, Bags

Gina Silk Ruched Pumps in Black

Apr 26

Apr 26 Gina Silk Ruched Pumps in Black

Princess Eugenie, Shoes