What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 22Jun24-CA1

Roland Mouret Cape-Effect Chiffon And Crepe Gown

Jun 28

Jun 28 Roland Mouret Cape-Effect Chiffon And Crepe Gown

Princess Catharina-Amalia, Gowns

Gianvito Rossi Montecarlo Sandals

Jun 17

Jun 17 Gianvito Rossi Montecarlo Sandals

Princess Catharina-Amalia, Shoes