What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 22Mar26-Math

Natan Suede Clutch in Black

Apr 26

Apr 26 Natan Suede Clutch in Black

Queen Mathilde, Bags

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches

Gianvito Rossi Gianvito 105 Pumps in Black Suede

Jul 4

Jul 4 Gianvito Rossi Gianvito 105 Pumps in Black Suede

Duchess of Cambridge, Shoes, Crown Princess Mary, Queen Maxima, Crown Princess Marie Chantal, Queen Mathilde