What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 22Nov22-K1

Jenny Packham Elspeth Gown

Nov 22

Nov 22 Jenny Packham Elspeth Gown

Duchess of Cambridge, Gowns

Bentley & Skinner Art Deco Diamond Set Brooch

Nov 13

Nov 13 Bentley & Skinner Art Deco Diamond Set Brooch

Duchess of Cambridge, Accessories, Brooches

Gianvito Rossi Rania Crystal Embellished Pumps in Silver

Mar 25

Mar 25 Gianvito Rossi Rania Crystal Embellished Pumps in Silver

Duchess of Cambridge, Shoes

Alexander McQueen Butterfly Box Clutch

Jun 27

Jun 27 Alexander McQueen Butterfly Box Clutch

Duchess of Cambridge, Bags