What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Read more →

Crown Princess Mette Marit, Bags

All tagged 22Nov22-K1

Jenny Packham Elspeth Gown

Nov 22

Nov 22 Jenny Packham Elspeth Gown

Duchess of Cambridge, Gowns

Bentley & Skinner Art Deco Diamond Set Brooch

Nov 13

Nov 13 Bentley & Skinner Art Deco Diamond Set Brooch

Duchess of Cambridge, Accessories, Brooches

Gianvito Rossi Rania Crystal Embellished Pumps in Silver

Mar 25

Mar 25 Gianvito Rossi Rania Crystal Embellished Pumps in Silver

Duchess of Cambridge, Shoes

Alexander McQueen Butterfly Box Clutch

Jun 27

Jun 27 Alexander McQueen Butterfly Box Clutch

Duchess of Cambridge, Bags