What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 23Aug24-O

Bonpoint Camouflage-Print Cotton Hoodie

Aug 23

Aug 23 Bonpoint Camouflage-Print Cotton Hoodie

Prince Oscar, Tops

Vans Kids Classic Slip On Sneakers in Checkerboard

Sep 21

Sep 21 Vans Kids Classic Slip On Sneakers in Checkerboard

Princess Amalia, Shoes, Prince Oscar