What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 23Jul23

Lily Rose Lilac Betsy Heart Sweatshirt

Jul 28

Jul 28 Lily Rose Lilac Betsy Heart Sweatshirt

Princess Adrienne, Tops

Sundry Stars Loose Knit Sweater

Jul 28

Jul 28 Sundry Stars Loose Knit Sweater

Princess Madeleine, Tops

H&M Lightweight-sole Sneakers

Jul 26

Jul 26 H&M Lightweight-sole Sneakers

Prince Alexander, Shoes, Prince Julian, Prince Gabriel

Chloé Lauren Lace-Detail Sneakers

Jun 16

Jun 16 Chloé Lauren Lace-Detail Sneakers

Princess Madeleine, Shoes