What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Christine Bekaert Cosmos Stud Earrings

Queen Mathilde, Accessories, Earrings

Christine Bekaert Cosmos Stud Earrings

Queen Mathilde, Accessories, Earrings

Read more →

Queen Mathilde, Accessories, Earrings

All tagged 23Jun18-Alex2

Elie Saab Printed V-Neck Gown

Mar 21

Mar 21 Elie Saab Printed V-Neck Gown

Princess Alexandra, Gowns