What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 23Oct23-Max

Max Mara Silk Long Shirt

Oct 23

Oct 23 Max Mara Silk Long Shirt

Queen Maxima, Tops

Max Mara Straight Cut Cropped Trousers

Oct 23

Oct 23 Max Mara Straight Cut Cropped Trousers

Queen Maxima, Bottoms

Tom Ford Rita Sunglasses

Oct 23

Oct 23 Tom Ford Rita Sunglasses

Queen Maxima, Accessories, Sunglasses

Mango Rosa Raffia Earrings

Oct 23

Oct 23 Mango Rosa Raffia Earrings

Queen Maxima, Earrings, Accessories

Marina Raphael June Bag in Canvas

Oct 23

Oct 23 Marina Raphael June Bag in Canvas

Queen Maxima, Bags

Maison Vaincourt La Merveilleuse Textured Leather Belt in Brown

Jul 19

Jul 19 Maison Vaincourt La Merveilleuse Textured Leather Belt in Brown

Accessories, Princess Catharina-Amalia, Queen Maxima, Princess Alexia, Grand Duchess Maria Teresa

Giuseppe Zanotti Scale Toe Cap Ballet Flats

Jun 2

Jun 2 Giuseppe Zanotti Scale Toe Cap Ballet Flats

Queen Maxima, Shoes