What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 23Oct23-Max

Max Mara Silk Long Shirt

Oct 23

Oct 23 Max Mara Silk Long Shirt

Queen Maxima, Tops

Max Mara Straight Cut Cropped Trousers

Oct 23

Oct 23 Max Mara Straight Cut Cropped Trousers

Queen Maxima, Bottoms

Tom Ford Rita Sunglasses

Oct 23

Oct 23 Tom Ford Rita Sunglasses

Queen Maxima, Accessories, Sunglasses

Mango Rosa Raffia Earrings

Oct 23

Oct 23 Mango Rosa Raffia Earrings

Queen Maxima, Earrings, Accessories

Marina Raphael June Bag in Canvas

Oct 23

Oct 23 Marina Raphael June Bag in Canvas

Queen Maxima, Bags

Maison Vaincourt La Merveilleuse Textured Leather Belt in Brown

Jul 19

Jul 19 Maison Vaincourt La Merveilleuse Textured Leather Belt in Brown

Accessories, Princess Catharina-Amalia, Queen Maxima, Princess Alexia, Grand Duchess Maria Teresa

Giuseppe Zanotti Scale Toe Cap Ballet Flats

Jun 2

Jun 2 Giuseppe Zanotti Scale Toe Cap Ballet Flats

Queen Maxima, Shoes