What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

Marie Ducruet, Outerwear

All tagged 24Dec25-K

Catherine Zoraida Fern Drop Earrings in Gold

Feb 12

Feb 12 Catherine Zoraida Fern Drop Earrings in Gold

Duchess of Cambridge, Accessories, Earrings

Halcyon Days Gold Plated Maya Torque Bracelet in Aquamarine

Jan 21

Jan 21 Halcyon Days Gold Plated Maya Torque Bracelet in Aquamarine

Duchess of Cambridge, Accessories, Bracelet