What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

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HGD Stéphanie, Hats

All tagged 24Jan05

Zara Paisley Print Blouse

Jan 16

Jan 16 Zara Paisley Print Blouse

Crown Princess Mette Marit, Tops

Prada Ring Detail Sandals in Yellow

Feb 22

Feb 22 Prada Ring Detail Sandals in Yellow

Shoes, Crown Princess Mette Marit

VBH Manila Clutch in Nude Raffia

May 18

May 18 VBH Manila Clutch in Nude Raffia

Bags, Crown Princess Mette Marit