What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 24Jan25-MM

Tom Ford FT5876-B Glasses

Nov 6

Nov 6 Tom Ford FT5876-B Glasses

Crown Princess Mette Marit, Accessories

Zimmermann Kaleidoscope Tailored Trousers

May 6

May 6 Zimmermann Kaleidoscope Tailored Trousers

Crown Princess Mette Marit, Bottoms

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra

Prada Buffalo Sound Lock Bag in Nude Snakeskin

Aug 1

Aug 1 Prada Buffalo Sound Lock Bag in Nude Snakeskin

Bags, Crown Princess Mette Marit

Prada Laser Cut Ankle Strap Pumps in Tan Leather

Jun 24

Jun 24 Prada Laser Cut Ankle Strap Pumps in Tan Leather

Crown Princess Mette Marit, Shoes

Hugo Boss Banora Blouse in White

Nov 9

Nov 9 Hugo Boss Banora Blouse in White

Crown Princess Mary, Tops, Princess Marie, Queen Letizia, Crown Princess Mette Marit