What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary opens Christian IV's restored winter room at Rosenborg Castle

November 7, 2026

Queen Mary opens Christian IV's restored winter room at Rosenborg Castle

November 7, 2026

On Thursday, Queen Mary officially opened Christian IV's restored winter room at Rosenborg Castle.

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November 7, 2026

Latest Find

Featured

Zara ZW Collection Minimal Wool Blend Blazer in Grey

Princess Beatrice, Outerwear

Zara ZW Collection Minimal Wool Blend Blazer in Grey

Princess Beatrice, Outerwear

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Princess Beatrice, Outerwear

All tagged 24Sept25-Eug

Sophie Lis Mushroom Earrings

Jun 20

Jun 20 Sophie Lis Mushroom Earrings

Princess Eugenie, Accessories, Earrings

Max Mara Leisure Alessio A-Line Skirt in Tortora

Oct 15

Oct 15 Max Mara Leisure Alessio A-Line Skirt in Tortora

Princess Eugenie, Bottoms