What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 25Dec12-Bea

McQ Alexander McQueen Buckle Ankle Boots

May 17

May 17 McQ Alexander McQueen Buckle Ankle Boots

Princess Beatrice, Princess Eugenie, Shoes

Rosie Olivia Millinery Thesus Hat

Nov 16

Nov 16 Rosie Olivia Millinery Thesus Hat

Princess Beatrice, Hats

Wilbur & Gussie Coco Clutch in Black Leather with Bee Clasp

Dec 25

Dec 25 Wilbur & Gussie Coco Clutch in Black Leather with Bee Clasp

Princess Beatrice, Bags