What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 26Apr25-L

Ansorena Diamonds and Pearl Earrings

Feb 23

Feb 23 Ansorena Diamonds and Pearl Earrings

Queen Letizia, Accessories, Earrings

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Carolina Herrera Victoria Insignia Bag

Nov 16

Nov 16 Carolina Herrera Victoria Insignia Bag

Queen Letizia, Bags

Hugo Boss BOSS 0888S Cat Eye Sunglasses in Black

Jul 10

Jul 10 Hugo Boss BOSS 0888S Cat Eye Sunglasses in Black

Queen Letizia, Accessories, Sunglasses

Nina Ricci Low Heel Pumps in Black Suede

Sep 17

Sep 17 Nina Ricci Low Heel Pumps in Black Suede

Queen Letizia, Shoes