What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

Oct 31, 2024

Latest Find

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By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

Crown Princess Mary, Tops

All tagged 26Oct14

Nike Element Half Zip Running Top in Grey

Jan 29

Jan 29 Nike Element Half Zip Running Top in Grey

Princess Madeleine, Tops

Under Armour Micro G Monza Running Shoes in Pirate Blue/Hyper Green/White

Nov 1

Nov 1 Under Armour Micro G Monza Running Shoes in Pirate Blue/Hyper Green/White

Zara Phillips, Shoes

Ralph Lauren Sag Harbor Sneakers

Feb 17

Feb 17 Ralph Lauren Sag Harbor Sneakers

Princess Leonore, Shoes