What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 27Apr09

Cartier Anthalia Bracelet

Sep 22

Sep 22 Cartier Anthalia Bracelet

Queen Letizia, Accessories, Bracelet

Magrit 16815 Sandals in Grey Satin

Sep 14

Sep 14 Magrit 16815 Sandals in Grey Satin

Queen Letizia, Shoes

Gucci Mini Party Handbag

Aug 10

Aug 10 Gucci Mini Party Handbag

Princess Beatrice, Bags, Princess Eugenie

Valentino HC Embroidered Ruffled Long Sleeve Gown

Aug 8

Aug 8 Valentino HC Embroidered Ruffled Long Sleeve Gown

Queen Sofia, Gowns

Escada Gold Button Detail Pumps in Burgundy Patent Leather

Oct 11

Oct 11 Escada Gold Button Detail Pumps in Burgundy Patent Leather

Queen Sofia, Shoes

Escada Turnlock Flap Baguette Bag in Burgundy Textured Patent Leather

Oct 11

Oct 11 Escada Turnlock Flap Baguette Bag in Burgundy Textured Patent Leather

Queen Sofia, Bags