What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 27Jan25-K

Susan Caplan Vintage 5 Strand Faux Pearl Necklace

Jan 27

Jan 27 Susan Caplan Vintage 5 Strand Faux Pearl Necklace

Duchess of Cambridge, Accessories, Necklace

Chanel Classic Square Mini Flap Bag

Oct 15

Oct 15 Chanel Classic Square Mini Flap Bag

Duchess of Cambridge, Bags

Russell & Bromley 100Point Pumps

Sep 16

Sep 16 Russell & Bromley 100Point Pumps

Duchess of Cambridge, Shoes

Roland Mouret Axon Wide-Leg Trousers in Black

Dec 22

Dec 22 Roland Mouret Axon Wide-Leg Trousers in Black

Duchess of Cambridge, Bottoms