What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 27Jul25-Alex

On Running Performance-T in White/Silver

Nov 28

Nov 28 On Running Performance-T in White/Silver

Princess Alexandra Monaco, Tops

Oakley Eye Jacket™ Redux Sunglasses in Grey

Jul 12

Jul 12 Oakley Eye Jacket™ Redux Sunglasses in Grey

Princess Alexandra Monaco, Accessories, Sunglasses