What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

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Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 27Jul25-Alex

On Running Performance-T in White/Silver

Nov 28

Nov 28 On Running Performance-T in White/Silver

Princess Alexandra Monaco, Tops

Oakley Eye Jacket™ Redux Sunglasses in Grey

Jul 12

Jul 12 Oakley Eye Jacket™ Redux Sunglasses in Grey

Princess Alexandra Monaco, Accessories, Sunglasses