What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 27Jun22-Max1

Christian Dior Lady Dior Croisiere Perforated Clutch in Silver

Jul 6

Jul 6 Christian Dior Lady Dior Croisiere Perforated Clutch in Silver

Queen Maxima, Bags

Gianvito Rossi Poppy 100 Sandals in Gold Patent Leather

Jul 5

Jul 5 Gianvito Rossi Poppy 100 Sandals in Gold Patent Leather

Queen Maxima, Shoes

Stella McCartney One-Shoulder Stretch-Cady Gown in White

Dec 21

Dec 21 Stella McCartney One-Shoulder Stretch-Cady Gown in White

Princess Charlene, Gowns, Queen Maxima