What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

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Princess Charlene, Bottoms

All tagged 28Jan17

Apr 17

Apr 17 Céline Paris Logo T-Shirt in Black

Camille Gottlieb, Tops

Massimo Dutti Woven Jumper

Mar 9

Mar 9 Massimo Dutti Woven Jumper

Princess Madeleine, Tops

Rolex Cosmograph Daytona White Dial Watch

Jul 15

Jul 15 Rolex Cosmograph Daytona White Dial Watch

Princess Madeleine, Accessories, Watches

New Balance 420 Vintage Trainers in Baby Blue

Dec 22

Dec 22 New Balance 420 Vintage Trainers in Baby Blue

Princess Madeleine, Shoes

Jimmy Choo Aden Boots in Black

Jul 3

Jul 3 Jimmy Choo Aden Boots in Black

Princess Marie, Shoes