What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel meet President of European Parliament

Mar 27, 2026

Crown Princess Victoria and Prince Daniel meet President of European Parliament

Mar 27, 2026

Mar 27, 2026

Latest Find

Featured

Giorgio Armani Asymmetric Coat

Princess Caroline, Outerwear

Giorgio Armani Asymmetric Coat

Princess Caroline, Outerwear

Princess Caroline, Outerwear

All tagged 28Mar26-G

Ray-Ban Erika Kids Sunglasses

Mar 28

Mar 28 Ray-Ban Erika Kids Sunglasses

Princess Gabriella, Accessories, Sunglasses

Chloé Kids Marcie Ballerina

Nov 29

Nov 29 Chloé Kids Marcie Ballerina

Princess Gabriella, Shoes