What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

Read more →

Princess Ingrid-Alexandra, Bags

All tagged 29Aug26-IA

Furla Iride Envelope Clutch

Aug 29

Aug 29 Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

Pallas Paris Eclair Trousers in Navy

Jun 18

Jun 18 Pallas Paris Eclair Trousers in Navy

Crown Princess Mette Marit, Bottoms, Princess Ingrid-Alexandra