What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 29Feb24-M

Prada Buttoned Silk Blouse in Purple

Mar 5

Mar 5 Prada Buttoned Silk Blouse in Purple

Crown Princess Mary, Tops

Johan Hagström Sjældne Brooch

Feb 29

Feb 29 Johan Hagström Sjældne Brooch

Crown Princess Mary, Accessories, Brooches

Gianvito Rossi Hansen Boots in Grey

Feb 29

Feb 29 Gianvito Rossi Hansen Boots in Grey

Crown Princess Mary, Shoes

Dulong Fine Jewelry Anello Tahitian Pearl Bracelet

Sep 1

Sep 1 Dulong Fine Jewelry Anello Tahitian Pearl Bracelet

Crown Princess Mary, Accessories, Bracelet

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories