What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 29Jul24-Leo

Joma Olympic Polo Shirt in Blue

Jul 28

Jul 28 Joma Olympic Polo Shirt in Blue

Infanta Sofia, Tops, Princess Leonor, Queen Letizia

Joma Olympic Backpack

Jul 28

Jul 28 Joma Olympic Backpack

Princess Leonor, Bags, Queen Letizia

Joma Flexys Sneakers in White/Red España

Jul 15

Jul 15 Joma Flexys Sneakers in White/Red España

Princess Leonor, Shoes, Infanta Sofia, Queen Letizia, Queen Sofia

Mango Elle Straight Jeans

Aug 21

Aug 21 Mango Elle Straight Jeans

Princess Leonor, Bottoms