What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 29Nov22-M

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Joseph Alana Trousers in Dark Grey

Nov 30

Nov 30 Joseph Alana Trousers in Dark Grey

Crown Princess Mary, Bottoms

Gianvito Rossi Gianvito 105 Pumps in Purple Suede

Nov 29

Nov 29 Gianvito Rossi Gianvito 105 Pumps in Purple Suede

Crown Princess Mary, Shoes

Jesper Hovring Wrap Blouse in Purple

Nov 29

Nov 29 Jesper Hovring Wrap Blouse in Purple

Crown Princess Mary, Tops

Mulberry Lily Medium Crossbody Bag

Sep 28

Sep 28 Mulberry Lily Medium Crossbody Bag

Crown Princess Mary, Bags

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories