What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 29Nov23-Eug

Garrard Albemarle Abstract Transformable Diamond Earrings in 18ct White Gold

Dec 7

Dec 7 Garrard Albemarle Abstract Transformable Diamond Earrings in 18ct White Gold

Princess Eugenie, Accessories, Earrings

Gabriela Hearst Nina Bag in Gold Lambskin

Nov 29

Nov 29 Gabriela Hearst Nina Bag in Gold Lambskin

Princess Eugenie, Bags

Peter Pilotto Brooch-Embellished Gown in Black Satin

Apr 14

Apr 14 Peter Pilotto Brooch-Embellished Gown in Black Satin

Princess Eugenie, Gowns

Jimmy Choo Lang 100 Sandals in Gold Metallic Sandals

Oct 14

Oct 14 Jimmy Choo Lang 100 Sandals in Gold Metallic Sandals

Princess Eugenie, Shoes