What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

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Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 29Oct19-A

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Bottega Veneta Campana Hobo Bag in Black

Sep 20

Sep 20 Bottega Veneta Campana Hobo Bag in Black

Crown Princess Mary, Bags, Grand Duchess Maria Teresa

Jimmy Choo Billie 85 Pumps in Black Suede

Sep 20

Sep 20 Jimmy Choo Billie 85 Pumps in Black Suede

Crown Princess Mary, Shoes