What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 2Jul26-Max

H&M Tassel Long Earrings in Burgundy

Jul 3

Jul 3 H&M Tassel Long Earrings in Burgundy

Queen Maxima, Accessories, Earrings

Gianvito Rossi Portofino 105 Sandals in Burgundy Suede

Jun 4

Jun 4 Gianvito Rossi Portofino 105 Sandals in Burgundy Suede

Queen Maxima, Shoes

Sarah's Bag Chili Red Box Clutch

Apr 17

Apr 17 Sarah's Bag Chili Red Box Clutch

Queen Maxima, Bags, Princess Alexia

Valentino Cape-back Silk-georgette Gown In Red

May 17

May 17 Valentino Cape-back Silk-georgette Gown In Red

Queen Maxima, Gowns