What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 30Apr23-S

Bigli Jewels Mini Sweety Ring in Milky Quartz Pure White

Aug 14

Aug 14 Bigli Jewels Mini Sweety Ring in Milky Quartz Pure White

Princess Sofia, Accessories, Rings

Bigli Jewels Mini Sweety Ring in London Blue Topaz

Aug 14

Aug 14 Bigli Jewels Mini Sweety Ring in London Blue Topaz

Princess Sofia, Accessories, Rings

Bigli Jewels Mini Sweety Ring in Green Aventurine For Ever

Aug 14

Aug 14 Bigli Jewels Mini Sweety Ring in Green Aventurine For Ever

Princess Sofia, Accessories, Rings

By Malina Penny Blouse in Wild Blossom

Nov 18

Nov 18 By Malina Penny Blouse in Wild Blossom

Princess Sofia, Tops

In2Design Diamond Baroque Earrings

Jul 17

Jul 17 In2Design Diamond Baroque Earrings

Princess Sofia, Accessories, Earrings