What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 30Apr26-Sof1

LWL Jewelry Tennis Bracelet

Dec 10

Dec 10 LWL Jewelry Tennis Bracelet

Princess Sofia, Accessories, Bracelet

Gucci Aristographic Glittered Plexiglass Evening Clutch

Dec 3

Dec 3 Gucci Aristographic Glittered Plexiglass Evening Clutch

Princess Sofia, Bags