What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

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Princess Eugenie, Bags

All tagged 30Jun17

Hugo Boss Pleated Front Blouse

Jun 8

Jun 8 Hugo Boss Pleated Front Blouse

Queen Letizia, Tops

Felipe Varela Navy Snakeskin Bag

Jul 22

Jul 22 Felipe Varela Navy Snakeskin Bag

Queen Letizia, Bags

Prada Metallic Mid Heel Pumps in Gold Leather

Feb 21

Feb 21 Prada Metallic Mid Heel Pumps in Gold Leather

Grand Duchess Maria Teresa, Shoes

Giorgio Armani Off-The-Shoulder Striped Degrade Top

Jan 24

Jan 24 Giorgio Armani Off-The-Shoulder Striped Degrade Top

Grand Duchess Maria Teresa, Tops

Nike Flex 2016 RN Women's Running Shoes in Black

Jan 19

Jan 19 Nike Flex 2016 RN Women's Running Shoes in Black

Princess Beatrice, Shoes

Magrit Mila Pumps in Navy Patent Leather

Jan 15

Jan 15 Magrit Mila Pumps in Navy Patent Leather

Queen Letizia, Shoes

Saint Laurent Sac de Jour Nano Bag in Black Leather

Oct 28

Oct 28 Saint Laurent Sac de Jour Nano Bag in Black Leather

Princess Beatrice, Bags