What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 30Mar22-Math1

Armani Privé SS15 Box Clutch

Mar 31

Mar 31 Armani Privé SS15 Box Clutch

Queen Mathilde, Bags

Natan Rio Long Dress in Green

Mar 30

Mar 30 Natan Rio Long Dress in Green

Queen Mathilde, Gowns

Christian Dior D-Choc Pumps in Nude Suede

Jun 21

Jun 21 Christian Dior D-Choc Pumps in Nude Suede

Meghan Markle, Shoes, Queen Mathilde