What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Zara Heeled Shoes with Metallic Buckle

Princess Madeleine, Shoes

Zara Heeled Shoes with Metallic Buckle

Princess Madeleine, Shoes

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Princess Madeleine, Shoes

All tagged 30May15-BB

Fendi 0026/S Sunglasses in Havana/Cherry

May 12

May 12 Fendi 0026/S Sunglasses in Havana/Cherry

Beatrice Casiraghi, Accessories, Sunglasses

Sergio Rossi Tresor T-Strap Sandals in Silver

Jan 15

Jan 15 Sergio Rossi Tresor T-Strap Sandals in Silver

Beatrice Casiraghi, Shoes