What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

Read more →

November 7, 2026

Latest Find

Featured

Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

Read more →

Duchess of Cambridge, Shoes

All tagged 30Nov15

Diane von Furstenberg Mika Pumps

Apr 9

Apr 9 Diane von Furstenberg Mika Pumps

Princess Laurentien, Shoes

Hugo Boss Tazotti Trousers in Navy

Nov 3

Nov 3 Hugo Boss Tazotti Trousers in Navy

Queen Letizia, Bottoms

LK Bennett Leola Clutch in Taupe Patent Leather

May 22

May 22 LK Bennett Leola Clutch in Taupe Patent Leather

Princess Marie, Bags, Queen Maxima