What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 31Aug25-Ari

Max Mara Vertigo Blouse

Aug 31

Aug 31 Max Mara Vertigo Blouse

Princess Ariane, Tops

Celine Triomphe 15 Sunglasses in Dark Havana

Aug 31

Aug 31 Celine Triomphe 15 Sunglasses in Dark Havana

Princess Ariane, Accessories, Sunglasses

Pull & Bear Textured Chain Belt

Aug 31

Aug 31 Pull & Bear Textured Chain Belt

Princess Ariane, Accessories

Adidas Originals Samba OG Trainers in Maroon

Jul 5

Jul 5 Adidas Originals Samba OG Trainers in Maroon

Princess Ariane, Shoes