What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Read more →

Princess Laurentien, Accessories, Bracelet

All tagged 31Mar25-M1

Ole Lynggaard Gypsy Earrings in Gold/Diamonds/Mixed Stones

Mar 31

Mar 31 Ole Lynggaard Gypsy Earrings in Gold/Diamonds/Mixed Stones

Crown Princess Mary, Accessories, Earrings

Lasse Spangenberg Floral Maxi Skirt

Mar 31

Mar 31 Lasse Spangenberg Floral Maxi Skirt

Crown Princess Mary, Bottoms

CLEA Larissa Embroidered Shirt

Mar 31

Mar 31 CLEA Larissa Embroidered Shirt

Crown Princess Mary, Tops

Anya Hindmarch Maud Clutch in Pearl Tassel

Oct 22

Oct 22 Anya Hindmarch Maud Clutch in Pearl Tassel

Crown Princess Mary, Bags

Gianvito Rossi Gianvito 105 Pumps in Light Beige Satin

May 6

May 6 Gianvito Rossi Gianvito 105 Pumps in Light Beige Satin

Crown Princess Mary, Shoes