What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

On Tuesday, King Carl Gustaf and Queen Silvia attended a seminar organised by the ten Royal Academies of which King Carl Gustaf is Patron.

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November 11, 2026

Latest Find

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The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 3Aug19-Aut

Oasis Floral-Print Top

Mar 17

Mar 17 Oasis Floral-Print Top

Autumn Phillips, Tops

Tiffany & Co Tortoiseshell Acetate Cat-Eye Sunglasses

Jun 24

Jun 24 Tiffany & Co Tortoiseshell Acetate Cat-Eye Sunglasses

Accessories, Autumn Phillips, Sunglasses