What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 3Jun15-Bea

Auxiliary Bega Satchel in Brown Suede

Jan 19

Jan 19 Auxiliary Bega Satchel in Brown Suede

Princess Beatrice, Bags

Topshop KINGDOM Ghillie Pointed Flats in Snake-Effect

Sep 17

Sep 17 Topshop KINGDOM Ghillie Pointed Flats in Snake-Effect

Princess Beatrice, Shoes

Max & Co. Pagoda Skirt

Aug 5

Aug 5 Max & Co. Pagoda Skirt

Princess Beatrice, Bottoms