What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

On Tuesday, both King Haakon and Crown Princess Ingrid Alexandra took their Oath of Allegiance to the Norwegian Constitution.

Read more →

September 1, 2026

Latest Find

Featured

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

Read more →

HGD Stéphanie, Bottoms

All tagged 3Jun25-BB

Philippa 1970 Margot Blouse

Apr 4

Apr 4 Philippa 1970 Margot Blouse

Beatrice Casiraghi, Tops

ViBi VENEZiA Mary Jane Shoes in Zoagli

Apr 4

Apr 4 ViBi VENEZiA Mary Jane Shoes in Zoagli

Beatrice Casiraghi, Shoes

Christian Dior Key Bag in White Leather

Mar 14

Mar 14 Christian Dior Key Bag in White Leather

Beatrice Casiraghi, Bags