What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 3Nov06

Gucci Mini Party Handbag

Aug 10

Aug 10 Gucci Mini Party Handbag

Princess Beatrice, Bags, Princess Eugenie

VBH Poche Clutch in Nude Snakeskin

Jul 31

Jul 31 VBH Poche Clutch in Nude Snakeskin

Bags, Crown Princess Mette Marit

Miu Miu Intertwined Flat Sandals in Orange Leather

Jul 1

Jul 1 Miu Miu Intertwined Flat Sandals in Orange Leather

Crown Princess Mette Marit, Shoes