What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 4Dec24-Alex

The Row Slingback Leather Pumps in Black

Feb 4

Feb 4 The Row Slingback Leather Pumps in Black

Princess Alexandra Monaco, Shoes

Céline Triomphe 01 Sunglasses in Black Acetate

May 27

May 27 Céline Triomphe 01 Sunglasses in Black Acetate

Princess Alexandra Monaco, Accessories, Sunglasses, Camille Gottlieb, Crown Princess Marie Chantal

Chanel Small 2.55 Handbag in Black Quilted Suede

Nov 19

Nov 19 Chanel Small 2.55 Handbag in Black Quilted Suede

Princess Caroline, Bags, Camille Gottlieb, Princess Alexandra Monaco